Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. The Like button premiered in 2007, but it’s probably safe to say that Facebook didn’t have what we think of as “the algorithm” until 2009, when the platform debuted a new sorting order for newsfeeds based on each post’s popularity.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Social Media Facts & Figures for B2B Sales by Inside View. How much are you worth?

Research 210

Research Social Media B2B Marketing 210

Writtent Blog

JULY 9, 2013

HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. 2013 State of Inbound Marketing Annual Report.

Case Study 105

Case Study Study Research Report 105

Convince & Convert

MAY 26, 2010

I think this is the case for many companies that just jump in feet first without surveying what they're getting into. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. Now for more coffee. Are we not just telling stories (thank you, Tracy Chapman), but sharing our stories to prospective buyers?

Social Media 135

Social Media Consultant Video Strategy 135

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Twitter made a splash at SXSW in 2007 and began to grow rapidly. ” Prologue: The Reign of Print.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. this week’s chart, we look at data from a survey of 542 U.S.

Content 60

Content B2B Marketing Hubspot 60