The Social-Shake-Up: A New Breed of Marketer is Coming
Buzz Marketing for Technology
APRIL 25, 2013
Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0, I hope to see you there!
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