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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. FitbitVersa 2 Review.

Fashion 409
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. When did TBT start? Here’s why. It happens every week.

Brands 145
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 112
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25 Male Influencers To Check Out

Ignite Social Media

As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. With a great sense of fashion, Igee wants to give people a sense of variety and identity as it pertains to lifestyle and fashion by sharing his perspective. Scott Eddy.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Marketing 258
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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. I hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers.

Blogger 53
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What Playing the Oboe Taught Me About Building My Own PR Practice

Waxing UnLyrical

It was through my love of music that I discovered my passion for branding, public relations, and social media. Did you come to your career in a tangential fashion? Image: courtesy and used with permission from Maura Lafferty from the 2006 Sigma Alpha Iota National Convention in Orlando, Fla. Do share, I’d love to know.