Sprout Social
OCTOBER 10, 2023
The Munchkins® campaign plays on the donut brand’s American Runs on Dunkin campaign, a tagline the company has used since 2006. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. This year, they’re bringing it back with their latest campaign: America Runs on Munchkins®.
Convince & Convert
MARCH 29, 2012
Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.
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Convince & Convert
MARCH 29, 2012
Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.
Webbiquity SMM
JANUARY 19, 2012
Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics. Again, most of these social media metrics are freely available, but gShift saves the time and effort of tracking them all down from their native sources. Background. Future Plans.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Here’s 2006. Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.
Webbiquity SMM
FEBRUARY 7, 2012
How are B2B marketers using social media differently from their B2C counterparts? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.
Convince & Convert
SEPTEMBER 8, 2010
In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. It’s understandable on one hand. All rights reserved.
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