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A Digtial Handshake With Paul Chaney

Diva Marketing Blog

In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Paul Chaney.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client.

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How Young is Too Young?

Techipedia: Tamar Weinberg

Before that, you have to dictate it to someone else I did some research with LMU (Ludwig-Maximilians-University, Munich, Germany) back in 2005, about older people and modern technology and new forms of learning. And Carl definitely is smart; affiliate marketing is a hard niche! There are ways to make it work.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240
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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose. Digital Literacy- An Integrated Model of Skills.

Skills 207
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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

GOYAMI: search engine marketing. Emergence Marketing. Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools.

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