Diva Marketing Blog
MAY 31, 2010
When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. For many marketers that translates to a creating a "campaign."
Diva Marketing Blog
SEPTEMBER 22, 2009
In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Paul Chaney.
Bare Feet Studios
JULY 8, 2009
Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. Somewhere, I have to make money, or my kids don’t eat.
Techipedia: Tamar Weinberg
JUNE 10, 2010
Before that, you have to dictate it to someone else I did some research with LMU (Ludwig-Maximilians-University, Munich, Germany) back in 2005, about older people and modern technology and new forms of learning. And Carl definitely is smart; affiliate marketing is a hard niche! I give him a tremendous amount of credit.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?
Techipedia: Tamar Weinberg
MARCH 10, 2010
She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?
Buzz Marketing for Technology
JUNE 27, 2008
Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose. Digital Literacy- An Integrated Model of Skills.
Expert insights. Personalized for you.
88 
Let's personalize your content