Diva Marketing Blog
SEPTEMBER 22, 2009
In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Again, that was my perspective.
Bare Feet Studios
JULY 8, 2009
Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. This is the phrase often shouted by CEO’s to their ad and PR agencies , thinking that viral web successes can be pulled out of a tactics and strategy handbook. There’s an example here.
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Techipedia: Tamar Weinberg
JUNE 10, 2010
Before that, you have to dictate it to someone else I did some research with LMU (Ludwig-Maximilians-University, Munich, Germany) back in 2005, about older people and modern technology and new forms of learning. In other words, show them that you are no longer interested in the consoles games and they will follow by example.
Buzz Marketing for Technology
JUNE 27, 2008
Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose. Digital Literacy- An Integrated Model of Skills.
Techipedia: Tamar Weinberg
MARCH 12, 2009
I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. Reply Paul March 16, 2009 at 1:33 pm I think the very resulting negative feedback Royal Caribbean Line is getting on the travel forums is an example of the risk these programs have.
Techipedia: Tamar Weinberg
MARCH 10, 2010
I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook. Keyword stuffing, for example, might have worked 5 years ago, but it’s not a successful tactic anymore. Reply Tamar Weinberg March 10, 2010 at 12:50 pm True.
Buzz Marketing for Technology
JULY 9, 2008
Vaill is one of the key handbooks to help discharge that responsibility. While some of the specific examples in this book have grown a bit dated with time, the underlying argument and the recommended habits of mind are both worth investing time in understanding. One example--LATCH. › December 2005 (6). About Us |.
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