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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

Posted to the SCoPE conference , May 21, 2008. One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Mobile & Wireless. October 15, 2003. For some who attended the Learning for the 21st Century press conference, there was something incongruous about listening to John Bailey, director of the U.S. Assessment & Testing. Curriculum. Professional Development. Leadership. About Techlearning.com. Sales and Advertising.

Skills 100
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. in the Future of Media Prediction Markets! December 2003 (1). July 2003 (1).

Process 100
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Markets, Technology & Musings. Conference. Member since 08/2003. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 View | Upload your own. Current Affairs.

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Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. for mobile]. Saying thanks in a conference presentation. Simple conference idea. All Marketers Are Liars Blog. Member since 08/2003. Seths Blog. For More Seth check out these links: Subscribe. April 2008.

How To 279
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

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