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Using social media across cultures

Janet Fouts

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Read below for more info.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please.

Survey 185
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Are You Keeping Up with the Digital Journalists?

Proactive Report

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional newsrooms.

Nielsen 72
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AMA Handbook of Public Relations Published

Bill Hartzer

But since the birth of social media, citizen journalism and an ever-evolving world of online communications, we are facing new challenges more complicated than ever before. In 2001, he received an honorary Doctorate of Public Service from Muskingum College. Subscribe to the comments for this post? Share this on del.icio.us.

Handbook 100
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders.

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5 Fast Tips for Going Multilingual on Twitter

ProBlogger

Do your Twitter research. For example, Arabic is the fastest-growing Twitter language , according to a Semiocast study. Fact: Twitter is a big player on the global social media scene. Launched in 2001, Lingo24 now has over 170 employees spanning three continents and clients in over sixty countries.

Twitter 40
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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. The tools are often free, but the time commitment is substantial with social media.