How the “Disrupted Generation” Responds to Marketing
Convince & Convert
MAY 22, 2013
This trend is already evident in early studies: 60% of iGen expects relevant advertisements and 46% prefer funny advertisements. We noted that an acceptable bypass into iGen’s circle of trust is to leverage influencers that already have access to iGen’s touch points. About the Stefan Pollack: Follow @stefanpollack.
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