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How the “Disrupted Generation” Responds to Marketing

Convince & Convert

This trend is already evident in early studies: 60% of iGen expects relevant advertisements and 46% prefer funny advertisements. Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York.

Marketing 155
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Statistics on Advertising during a Recession

Buzz Marketing for Technology

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing 157
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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based

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This Is How Social Media Scales

Twist Image

Ragy Thomas leads the organization and he has had an illustrious career in the digital marketing space. Ragy is not just a social media technologist, he also had a huge impact on the world of email marketing. Advaya was sold to Bigfoot Interactive in 2001. advertising podcast. digital marketing. marketing podcast.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Online advertising was banners and e-mails. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. Customers now take their opinions directly to the market.

Industry 143