2011

Saying It Social

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HOW TO: Convert Your Facebook Personal Profile To A Business Page

Saying It Social

If you’ve ever heard me talk about social media do’s and don’ts, particularly the don’ts, you’ll know my number one piece of advice is not to set up your business on the Facebook Personal Profile platform. The most important reason to avoid doing this is quite simply because it is against Facebook’s Terms of Service and you risk having your Profile completely shut down without being able to save any of your information or let your “Friends&# know what

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Social Media Marketing for Franchises – Webinar (via Social Media Workbench)

Saying It Social

On Tuesday, February 8th, Engage121 is hosting a free online panel discussion called Social Media Marketing for Franchises: Approaches to Making it Work. I am thrilled to be one of the panelists during this important discussion. Please join us by registering below! I'm pleased to be part of an upcoming free webinar with some smart marketers in the franchise industry.

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Enable HTTPS Browsing for Facebook NOW!

Saying It Social

Facebook has at long last offered an option to use the encrypted “HTTPS&# protocol, a feature it will begin rolling out today but won’t finish for a “few weeks.&# You should check now if it’s available, and sign up as soon as it is enabled for your account. The performance overhead is minor—zippy Gmail, for example, uses HTTPS for everything—and it’s an important step to keep your Facebook account safe from being hijacked on an open or poorly secured wireless networ

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How To Create A Foursquare Special

Saying It Social

Late last week, foursquare launched an entirely revamped platform for businesses. It opens up lots of new options for creating specials and makes the process of creating specials easier to manage, especially for companies with multiple locations. It also brings new tools for analyzing the performance of different specials when compared to each other.

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HOW TO: Link Your Correct Facebook Page on Your Personal Profile

Saying It Social

Back in the day, there use to be this nice little free text information box under your profile picture. In this special box you could write whatever you’d like, up to a certain character limit, of course. This was a great place to put the URL to your Facebook Business Page so that all of your personal friends could see the link and potentially click on it when they were engaging with your personal profile.

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Small Businesses Turn to Social Before Search

Saying It Social

Remember how much you hated when your mom would ask, “If everyone else jumped off a bridge would you jump off, too?&# in an attempt to dissuade you from following the crowd? Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Findings from a recently conducted “Small Business Search and Marketing Survey&# by American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) , show that second only to

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Amazon.com: AK Stout’s Review of Seth Godin’s “Poke the Box”

Saying It Social

I rarely read “this type&# of book. I’m skeptical of motivational hype with all the pom-pom waving, “What are you waiting for?&# type sentiments, but Poke the Box is different. First of all, it’s only 85 pages – so skeptic or not, I highly doubted it would be the worst hour of my life. After reading just two pages, I knew I hadn’t made a bad decision.

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