Jeff Esposito

FEBRUARY 9, 2011

Chances are that you have a favorite eatery in your hometown or current city. Whether it is burgers, soul food or sushi, you know that you can go there and get some deliciousness. For me it’s a Boston-based eclectic burrito place called boloco. Now before you go thinking its just rice, beans and meat, take.

Delicious 36

Delicious Case Study Foursquare Company 36

Jeff Esposito

FEBRUARY 28, 2011

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns. If you want to purchase it for just over 16 bucks, you can get it here on Amazon.

Case Study 34

Case Study Study Social Media Review 34

Jeff Esposito

FEBRUARY 23, 2011

Over the past few months, Leroy Stick and the Deepwater Horizon have faded from the limelight of the 24-hour news cycle. While the initial outlook for the Gulf was bleak, the assumptions turned out to be overstated and the region was not as bad off as we thought, and recovery was on its way. Should be a good story right? Well I thought so until I heard a commercial on the radio in which a Louisiana business owner was touting BP living up to their promise to be there until the end of the recovery

Advertising 33

Advertising News Tools Brands 33

Jeff Esposito

FEBRUARY 18, 2011

So this week really flew by. Partially because I was swamped in the office, but also because it is starting to get warmer outside and is slated to hit 60 degrees today. Not summer or even spring, but it is really a nice tease of what’s to come. How was your week? Hope you have.

Social Media 32

Social Media 32

Jeff Esposito

FEBRUARY 2, 2011

Before the first snap of the NFL season was taken, I made a prediction for the Super Bowl champion. Like many of the pundits who get paid the big bucks, I was wrong. Unlike those folks who pick based on their guts, film breakdown or past trends, I used all of YOU to pull my prediction. Confused? Don’t be – I used Lithium Social Media Monitoring (formerly Scout Labs; Disclosure – I received an evaluation license ) to use the social buzz around the teams to pull together a report called the Passio

Lithium 32

Lithium Social Media Film Metrics 32

Jeff Esposito

FEBRUARY 25, 2011

I love short weeks, especially ones where they are jam packed with stuff to do. On top of planning out some things at work, I also brewed the latest batch of my homebrew and guest lectured at my friend Ari Herzog ‘s social media class. Only downside is that on my day off it is going to rain an inch in Boston so I’ll be creative in ways to stay dry.

Class 31

Class Statistics WordPress Skills 31

Jeff Esposito

FEBRUARY 22, 2011

This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough. Click here to see the initial post. We’d love to hear what you think. I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

FEBRUARY 8, 2011

Last week, I ran a report to decide the Super Bowl Champion using social buzz. After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs. Fast forward a week and we’re looking at a successful experiment for using.

Lithium 30

Lithium Social Media Software Report 30

Jeff Esposito

FEBRUARY 24, 2011

Can anyone see anything wrong with this Inbox? If you guessed an email glitch from LinkedIn that is spamming, well then you are right. I took this earlier today and am still receiving identical emails. Now I am OK with the fail whale or Facebook downtime, but getting excessive junk from a networking site is awful. Hopefully the team over there gets their act together and fixes this because this is just a pain in the ass and I don’t want to have to resort to marking them as junk or SPAM.

LinkedIn 29

LinkedIn Team Sites Facebook 29

Jeff Esposito

FEBRUARY 12, 2011

Over the past few days I have been playing with LinkedIn Labs Maps feature to look at how my network is connected. Its interesting to see how groups of people are interconnected. Have you tried this tool out? Can you find yourself on this map? If we’re not connected, feel free to join my network.

LinkedIn 28

LinkedIn Groups Groups Features 28

Jeff Esposito

FEBRUARY 4, 2011

OK, I am going to start this post by asking how much snow you’ve got. In Boston, we’re measuring by Shaq. So hopefully the storm tomorrow doesn’t add too much more, because frankly, we have nowhere to put it. The weekmoved fast despite a two-day disappointing storm and hey, the Super Bowl is on Sunday.

Conversation 28

Conversation Social Media 28

Jeff Esposito

FEBRUARY 11, 2011

Man was this a whirlwind of a week for me. For starters, my orthopedic surgeon gave me some bad news – my shoulder needs surgery, but we set a date and well, next month I will be looking for some guest posters so if you are interested ping me and we can set something up.

Posterous 24

Posterous News Social Media 24

Jeff Esposito

FEBRUARY 16, 2011

39

39

Jeff Esposito

FEBRUARY 17, 2011

39

39

Jeff Esposito

FEBRUARY 27, 2011

37

37

Jeff Esposito

FEBRUARY 22, 2011

35

35

Jeff Esposito

FEBRUARY 24, 2011

34

34

Jeff Esposito

FEBRUARY 11, 2011

33

33

Jeff Esposito

FEBRUARY 10, 2011

Health Care 33

Health Care 33

Jeff Esposito

FEBRUARY 20, 2011

31

31

Jeff Esposito

FEBRUARY 14, 2011

30

30

Jeff Esposito

FEBRUARY 9, 2011

29

29

Jeff Esposito

FEBRUARY 23, 2011

28

28

Jeff Esposito

FEBRUARY 7, 2011

28

28

Jeff Esposito

FEBRUARY 4, 2011

28

28

Jeff Esposito

FEBRUARY 15, 2011

Community building 27

Community building Communities 27

Jeff Esposito

FEBRUARY 7, 2011

27

27

Jeff Esposito

FEBRUARY 25, 2011

26

26

Jeff Esposito

FEBRUARY 2, 2011

26

26

Jeff Esposito

FEBRUARY 1, 2011

26

26

Jeff Esposito

FEBRUARY 7, 2011

24

24

Jeff Esposito

FEBRUARY 1, 2011

24

24

Jeff Esposito

FEBRUARY 5, 2011

This is a great video from the folks at CollegeHumor.com, while its not real, it can be applied to the mindless quest that many of us have towards collecting badges on foursquare.

Foursquare 24

Foursquare Badge Video 24

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting. On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g.

Small Business 41

Small Business Statistics Survey Study 41