October, 2023

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. As Misi points out, it’s more of a “Netflix competitor” than a social media platform.

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The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape

The Realtime Report

The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape With more than half the global population engaging with social media platforms, Social Commerce is growing exponentially. Social media platforms like Facebook, YouTube, Instagram, Pinterest, and TikTok boast 4.9 billion by 2027.1

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. Are you paid enough?

Skills 80
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 123
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 115
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Fancy a Challenge? 2x Your Growth in 2 Weeks with the AI Accelerator

Buffer Social

  That’s the goal of the AI Accelerator , Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. It's a unique two-week journey curated by Buffer to help you level up your social media game.  The world of social media is crowded. To