November, 2015

Remove marketing-communities
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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! We discussed a ton of ideas on how to capture ROI in social media!

ROI 147
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The Importance of Local Activation on Social Media: West Africa/Nigeria

Mindjumpers

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. Similar Posts: Video is The New King of Content Marketing. Statistics show that Nigeria has over 60 million internet users; a huge leap from the 57.7 million users it had in 2014.

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How One Company is Measuring What Really Matters

Convince & Convert

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. So, what can marketers take away from this inspiring campaign? With so much competition for consumer attention, marketers need to focus on what matters. Get our Definitive email newsletter.

Company 111
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community coolâ„¢. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Based in the Washington, D.C.,

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Monday Roundup: Thankful Thoughts

Waxing UnLyrical

I’m thankful for Janet Fouts ‘ book, “ Mindful Social Marketing ” because it says something really important: that the more mindful we are about our lives, both at work and outside of it, the better our actual work is going to be. For anyone who’s ever worked on marketing personas, this is gold from Colbert.”

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5 Easy Tools for Social Selling Success

Webbiquity SMM

With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way. Now go sell something! He lives in DC with his wife and army of cats.

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Six Essential Story Tools With Annette Simmons

Convince & Convert

With a background in psychology and marketing and a Master’s degree in Adult Education and Psychology, Annette approaches storytelling from an educational and psychological standpoint, through consulting, giving keynotes, and working as a Storytelling Coach. . “Storytelling brings humanity to organizations and to brands.”

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