Sherrilynne Starkie

DECEMBER 22, 2013

Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Related articles. 13 Free Social Media And SEO Xmas Gifts For Your Website. Christmas is almost here. Top 3 hated Chirstmas gifts.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

MAY 6, 2019

I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? I recently ran a poll of my Facebook Group members about online forms. Half of respondents said they’d done so in the last six months. Sixteen per cent had done so in the last month.

Trends 150

Trends Groups Groups Campaign 150

Sherrilynne Starkie

OCTOBER 25, 2012

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Researchers were then able to use AIR MILES program Collector data to obtain concrete evidence of the impact of social media engagement on purchasing behavior.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

DECEMBER 31, 2014

It’s more than blo g posts, white papers and newsletters. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. The report outlines what ‘content’ means in this context.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

APRIL 17, 2012

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

Social Media 313

Social Media ROI Collaboration Newsletter 313