Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat).

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

DECEMBER 31, 2011

These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too. I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MARCH 17, 2011

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. Twitter got its big break-through at SXSW in 2007. Don’t feel that you always have to be in sessions.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. From my personal go-to toolkit, my data sources could include Google Trends – think search data, similar sites, and geo-demographics. Think of compete numbers as an orange – a U.S. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 2, 2010

I want to be able to deal with email while having alerts for new Twitter replies, or to flip back and forth between a game and a blog post. Ok, this maybe me rationalizing a bit, but if I’m going to be on top of my game i think I should have some idea about the latest trends. Multitasking. Convenience.

iPad 295

iPad Travel Study Upcoming 295

Dave Fleet

APRIL 4, 2018

For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. Twitter was new. That became my passion. I didn’t want to just ‘do’ this stuff, I wanted to be amongst the best in the world at it. I worked my way up in the government for nearly five years.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

APRIL 4, 2018

For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. Twitter was new. That became my passion. I didn’t want to just ‘do’ this stuff, I wanted to be amongst the best in the world at it. I worked my way up in the government for nearly five years.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

SEPTEMBER 28, 2012

Essential when it comes to effective research, but not in consuming it for broad communications trends. Thinking of sales – and in this case, just online sales – is narrow-minded. However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

JANUARY 21, 2021

This trend has only increased in importance over the last two years, and it has reached a clear inflection point in this year’s report, as highlighted by three key data points. It’s not enough to simply expect the tech companies – Facebook, Twitter, Google and others – to combat this situation in isolation.

Privacy 397

Privacy Eventful Compete Report 397