Jeff Esposito

MAY 2, 2011

Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011.

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

NOVEMBER 12, 2010

Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. There was an article in Forbes that noted the Technorati state of the blogosphere that noted that social media was killing blogging.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

SEPTEMBER 24, 2010

The numbers are from a research study that was done with Vistaprint customers and 46% of the surveyed group says that they use the medium. Social Media Use Growing Among Micro businesses – Now I am not going to sugar coat things – this is a story that I placed.

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

AUGUST 6, 2012

To see the full study, click here. While the survey shows a lot of promising statistics – I think there is still going to be a lot of growth and testing in this space – it also had one black eye: only 47% of universities are monitoring their school’s name outside recruiting conversations. 24% reduction in newspaper ads.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

FEBRUARY 24, 2011

Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g.

Small Business 41

Small Business Statistics Survey Study 41