Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Because I find that's a typical question for the small biz looking to get started. link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. Thanks for bringing those up here! link] Katie Van Domelen I agree.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Keyhole.co

JULY 9, 2023

Cons Pricing can be higher than other social media management tools, making it less accessible for small businesses with limited budgets. The learning curve can be steep for beginners who need to become more familiar with media monitoring or social listening tools. My engagement has skyrocketed since using the software.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 15, 2010

When the focus is on getting more sales, social media channels tends to work in the opposite way for them. Stories, stories, stories… and TALK to your customers [link] Business Social Software Love the infographic! Breaking it down like that makes it seem like such an obvious process. Im Jay Baer.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Webbiquity SMM

MAY 2, 2017

Cloud software that helps CMOs and marketing teams create marketing plans and forecast ROI and revenue impact; manage global marketing budgets; and analyze performance and CRM data to optimize decisions about spending and budget allocation. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Tools 201

Tools Sample Samples Marketing 201

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Enterprise companies, mid-size brands, small businesses and agencies that want a full package of tools to make data-driven strategic decisions, build lasting relationships with customers and grow their social media presence.

Social Media 96

Social Media Tools Sentiment Small Business 96

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Clearly, Foursquare has absolutely no value to a business owner.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. Especially the small businesses.

Social Media 155

Social Media Strategy Consultant Social CRM 155