Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. They are stepping stones of what is to come.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.]

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

APRIL 7, 2010

But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research.

Foursquare 152

Foursquare Analysis Consultant Mobile 152