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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. — Patagonia (@patagonia) October 22, 2020.

Travel 121
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Why digital literacy matters for marketers

Sprout Social

And yet it did, despite leadership in industries like aviation, transportation, healthcare and energy. Most major news outlets now even have social media pages, with government entities quickly following suit. Especially in the era of COVID-19, vetting information is critical for a strong social strategy.

Marketing 142
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What Happens After Your System Notices Something Important?

Net-Savvy Executive

I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. It turns out to be a big challenge.

System 79
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5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. On a weekly basis, one traveler would win round-trip transportation from their city of origin to London, England to pursue their personal or professional goals.

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Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. So let’s deconstruct this a little bit to create some ease and markers on the social media roadway.

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Death, Social Media, Personal Branding

Bare Feet Studios

Social media is a powerful, conscious tonic as well. I haven’t deleted my Dad’s vCard yet, I leave it there for sentimental value to be sure. Like many people, his stature or what we call personal brand, has improved since he passed away. Shane and I watched a breath-giving episode of pouringdown.tv