Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). One of their customers is Serena Software.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Social Media Strategery

MARCH 2, 2009

When talking with a middle manager or project manager, I’ll typically start by focusing on the tools themselves, rather than on the overarching strategies, like I would do with senior leadership. Show them an example where a wiki has been used to eliminate 43 MS Word versions of a white paper or some other document.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

NOVEMBER 7, 2009

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Powered by Wordpress.

Gov 2.0 92

Gov 2.0 Survey Web 2.0 Wiki 92

Social Media Strategery

NOVEMBER 16, 2008

a Strategy Guide ;&# Don Burke, Intellipedia Doyen ; Art Fritzson, one of Booz Allen’s Vice Presidents ; and Grant McLaughlin, Principal at Booz Allen. The ROI of Web 2.0 Amy brought up a great slide (on the right) on the ROI of social media. web20 wiki Have This Blog Sent to Your Email! The Enterprise 2.0

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Collaboration 50

Koka Sexton

DECEMBER 20, 2009

10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy. Social Media Strategy – Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy. Social Media Strategy – Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies.

List 96

List Social Media Case Study Wiki 96

Social Media Strategery

JULY 25, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. 2) ROI – it's difficult to justify the public taxpayer expense that would be required to bring in someone like this. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

APRIL 17, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Powered by Wordpress.

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Buzz Marketing for Technology

JUNE 27, 2008

I allow junior Naval officers and some civilians to "shadow" me for a week at a time to see how I lead, manage, use communications strategies, build coalitions, mentor, learn, and generally try to get things done. KM Overview Measurement and ROI Overcoming Knowledge Loss. Go to Toms blog to read more, including comments. APQC on KM.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JULY 24, 2008

Skyrme agrees that PKM is something individuals can and should do for themselves, but from an organisational perspective there is a belated recognition that the individual should be a focus for holistic KM strategies. ?I I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? human-centric KM?,?

Wiki 100

Wiki Knowledge Base Case Study Compete 100

Social Media Strategery

SEPTEMBER 20, 2008

&# – Chris Brogan “ How do you place a value on all the positive changes, and the positive blog posts, and the publicity created?&# (in reference to measuring the ROI of social media) – @comcastcares There are many more and I’m sure that there are others who have already come up with similar blog posts.

Gov 2.0 56

Gov 2.0 Social Media Insurance RSS 56

Social Media Strategery

APRIL 2, 2010

Web 2.0 … The Machine is Us/ing Us by Michael Wesch Don’t try to be a social media guru like this guy (Warning: NSFW language) Social Media ROI by Socialnomics – wondering whether social media is worth the effort? government reference guide media communications social strategy us) [.] Watch this video to see why it is.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Align Your ITSM Strategies with Business Objectives. Blogs and Wikis in the Business World. Customer Case Study: 156 Percent ROI with HP. Succession Planning. Performance Review. Leadership. Innovation. Project Management. Enterprise.

Company 122

Company How To Case Study Mobile 122

Social Media Strategery

MAY 26, 2009

Laborer – You are the “do-er.&# You’re the foot soldier who’s drafting the social media policies, who’s gardening the internal wiki, and who’s developing the briefings, talking points, and speeches for the Rockstars. You’re conservative and would rather just do your job and go home.

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. That’s how you use your co-worker’s use of the web to further the company’s marketing strategy! Make sense?&#

Communities 237

Communities Twitter Web 2.0 ROI 237

Webbiquity SMM

OCTOBER 23, 2012

Contending that “it doesn’t take a big team and millions of dollars to get attention on Twitter,” John Manoogian III recommends emulating 10 strategies used by big brands, such as polishing your image: “Customize your background with something that fits you. The original hashtag wiki. Hastag.org.

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

MAY 31, 2012

Jay : Yes, the other thing that was interesting about that particular study is they said that 40%, 40% of B2B marketers are measuring the ROI of social media. True, actual ROI with an actual formula and a calculation in the classic sense where you have true return on investment? Ike : Link to the Social Pros Wiki at the end.

B2B 113

B2B LinkedIn Posterous Social Media 113

Viper Chill

FEBRUARY 8, 2010

i’d love to see a post on you link building strategies as you usually just touch the topic but never really go in-depth. Hopefully implementing these strategies will help! I will use some of them on my wiki. Thanks a lot. Reply Infotama says: August 25, 2010 at 1:53 pm I no have skill for SEO can u visit my blog for view.

WordPress 93

WordPress SEO NoFollow Sites 93