Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. 6 social campaigns that captivated the internet in 2021. You don’t have to be a creative genius to dream up the next brand campaign to break the internet.

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Keyhole.co

JANUARY 22, 2024

Such style guides lay down definite rules on how to represent your brand on social media. They keep everyone in your marketing team on the same page and every activity on social networks on the brand. So today, we discuss how to create a social media style guide and why you need it in the first place.

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Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Videos: The maximum length of a video post on Instagram is 60 seconds, but you can go much longer with IGTV. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m. Instagram ads: 125 characters.

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Convince & Convert

DECEMBER 14, 2015

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. Courtesy of: The Shelf. YouTube Influencers.

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Sprout Social

JANUARY 30, 2019

By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Sample Social Media Goals for 2019. Video Content or Bust. Short looping video?

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Sprout Social

MARCH 27, 2023

“Edutainment” content—social posts that entertain and educate—is perfect for this journey stage. Think infographics and how-to videos. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win.

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agora pulse

NOVEMBER 25, 2020

Company logos and images from social media also pull through to the SERPs. In simple terms, more people will see your blogs, landing pages, and videos if you feature them on your social media. Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Example of UGC and SEO writing.

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Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. When choosing platforms to use for your holiday marketing campaigns, it’s most important to consider where your audience spends their time on social. Some of the most popular holiday marketing social networks are Instagram, Pinterest, Twitter and TikTok.

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Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

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Later

DECEMBER 13, 2019

Along with sharing a preview of their IGTV video “Saving Martha,” Patagonia also gave insight into their mission and why they need their followers’ support. . Check out our free video workshop with Instagram pro Elise Darma and Taylor from Later! . patagonia_surf. A post shared by Patagonia (@patagonia) on Aug 11, 2019 at 2:51pm PDT.

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