Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. Like many football fans, I enter pools to pick the winners of each game. For this season, I decided to go against my gut and rely on the wisdom of the social web. SIM (NPS*Conversation Share*1,000) – 2 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

AUGUST 10, 2012

Twitter tools used by the world’s top brands – if you manage social for a company of any size, you have probably also tested out a number of social platforms and researched others. This study breaks out which tools are being used by the world’s top companies use for Twitter management.

Social Media 39

Social Media Delicious Study Research 39

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

OCTOBER 15, 2010

Social media is a business tool, and social media can be measured like anything else. Use secondary research to make sure you’re not reinventing the wheel. The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media.

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers.

CoTweet 36

CoTweet CoTweet Press Release Company 36