Mindjumpers

OCTOBER 24, 2011

Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. In the following post, I will highlight some research findings, which can help to understand the customers’ point of view and why they decide to break up with a brand.

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Study Social CRM CoTweet CoTweet 187

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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CSR Social Media Strategy Consultant 139

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. No stack of case studies or conference road trips will do it, either. The biggest obstacle is corporate culture.

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Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

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Social Media B2B Strategy Consultant 150

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready.

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Social Media Strategy CoTweet CoTweet 122

The Realtime Report

DECEMBER 10, 2012

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. A new study by CRM analyst Ashley Verrill revealed that many of these tweets go unanswered — over the course of 4 weeks, brands responded to only 14% of the tweets sent.

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Brands Twitter Study Social CRM 193

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media?

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Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

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MySpace Facebook Social CRM Consultant 138

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

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Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. A driving force behind the company’s SUBSCRIBERS RULE! Why is this? Why is this? Why is this?

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RSS Research B2B Consultant 129

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. Comcast is definitely on the ball in terms of social listening and response. . Now I know it is for social media gurus but for me it's not. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out.

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Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve.

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Social Media Radian6 Strategy SM2 158

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. 12 Essential Social Media Cheat Sheets by Mashable. .”

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Social Media Resources Tips Policies 213

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. That’s the research study I’d like to see. Trust in TV news?

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Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Dr. Davis Foulger has studied online interactions and calls the experience Supersynchrony which allows participants to control of level of synchrony with parallel interactions. I’ve tried to simplify it.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content.

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Social Media Strategy Consultant Social CRM 140

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. A new Pew Research study shows only 8% of U.S. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter.

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Check out the Twitter X-Factors study here. Nobody forced companies to get involved with their customers in this way.

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Social CRM Twitter B2B CoTweet 148

Convince & Convert

AUGUST 4, 2010

2) Kara is right, social media is still relatively new. Companies are getting that they need to listen and engage with customers on social networks. I watched too many great social media strategies get derailed by a legal team or an executive's fear of one customer saying something negative. That’s step 1.

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Social Media Strategy Comments Course 132

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. I think anyone should look at them for a perfect case study on how to best use social media.

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Social Media Strategy Automotive SEO 129

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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Social Media Tools Strategy Tips 200

Convince & Convert

AUGUST 25, 2010

If you were Starbucks, how would you take advantage of this new network? link] giovanni ciampaglia RT @benasmith Interesting post looking at the potential of the new Starbucks Digital Network [link] [link] Marc Buote Is Starbucks the Most Dangerous Competitor to Facebook? "Is Starbucks the Most Dangerous Competitor to Facebook?"

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Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

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Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

Ian Guest Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I must suggest that you consider that attribution of social media (to outcomes) is fully OUT OF CONTROL at this time. This week we are being treated to another breathtakingly ignorant “research&# report.

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Social Media Strategy Mobile Consultant 120