Direct Marketing Observations

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Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Though the above graphic refers to adults, children are not too far off from this model.

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15 reasons to love social media

Direct Marketing Observations

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. Have you ever thought of asking someone? You should.

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This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Direct Marketing Observations

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

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On Influence and Bad Blog Posts

Direct Marketing Observations

Except maybe in the social media world. What if the reader is someone on the outside and is trying to “get in&# to the world of social media? The second, I will refer to this definition from Wikipedia. I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. This latest addition to Facebook further amplifies Facebook’s proactive moves in regards to what it sees in the social media space. There are other similarities but the fact is they are different.

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Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

To make money and to sell product or be social ? We call it social media but is social a means to an end that has nothing to do with being truly social? and what’s that “media” part of the term supposed to refer to? What is being “truly social” even mean?

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