Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. Why Social Media? ” Its an honest answer.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 6, 2011

Interesting question, isn’t it? My question is “what can I do for them&#. And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. Photo by Ken Lund, Creative Commons.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 7, 2011

That goes hand in hand with the question of whether Google will monetize Google+. I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JULY 26, 2011

But lately I’ve picked up on a trend that makes me question my engagement with the word “engagement&#. After all, isn’t that the promise of social media? When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

MARCH 22, 2013

Here’s the quick answer to question above: there’s no easy way. Community social media Transparency Twitter Vent advice automation personal branding' I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. PS: Think “everyone” does it?

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

DECEMBER 20, 2011

Its not an easy question to answer, but I thought it would be worthy to discuss what makes an expert so special and how they differ from other professionals in their field. While I typically discuss social media, and these expert requirements certainly apply to finding a social media expert, they aren’t limited to social media experts.

Social Media 186

Social Media Creative Commons Proposal Project 186

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s the business value of social media considering the inactives? Here’s why.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Well, its an often overlooked question. What’s your social currency? Or someone said you should so your considering it.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 22, 2011

But when I asked that question, I got an indirect response at best (see Friday’s blog post). Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. Its a great resource for putting a particular contact into context. And it shows.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 9, 2012

Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. Another action-packed evening with great questions! The people who come to these classes are so amazing and its really an honor to teach and train at Pacific New Media. I just couldn’t help myself.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JULY 19, 2011

Maybe your audience expects solutions, not questions. Maybe they don’t care about a particular topic. Or maybe they don’t feel its up to them to write your blog post for you. Maybe they didn’t like the tone of the post or it just wasn’t human enough.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

ROI 194

ROI Social Media Policies Creative Commons 194