Ari Herzog

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How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.

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3 Email Marketing Examples Not to Copy

Ari Herzog

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. That’s why we wanted to inform you about a new study that will be released in the next days. Are you a press release? AUSTIN, TX.,

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My Blog is Changing Direction

Ari Herzog

While I won’t use this blog to share press releases or campaign news (as a separate and less-updated blog will be created for that), it is natural for me to change direction here. After three terms on the Newburyport City Council and, upon learning the incumbent is not seeking reelection, I decided to seek higher office.

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Blame Email, Not Web, For Lost Productivity

Ari Herzog

press release announcing the survey results from the 500 U.S. IT managers should take a hard look at the paragraph in the press release devoted to ineffective document management. employees who took it?

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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize.

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Why I Changed My LinkedIn Summary

Ari Herzog

I’ve bylined hundreds of articles in regional newspapers, and written and edited press releases, policy briefs, executive talking points, legislative testimonies, and blog posts.

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Cats and Social Media: Purrfect!

Ari Herzog

Check out this press release about a Sony manufactured toy , complete with sensors and a GPS unit, to connect to a cat’s collar and synchronize feline movement via Bluetooth technology to a computer and share with its owner what it’s doing. Uploaded with plasq ‘s Skitch !