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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#.

Review 152
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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Country/region [ select ].

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What social teams can learn from internal communications about effective COVID-19 messaging

Sprout Social

Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant. As social teams continue to refine and adjust their social strategies during COVID-19, consider borrowing the following lessons from the internal communications team.

Team 95
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The Many Roles of an Internal Community Manager

Social Media Strategery

It’s very much like trying to teach someone to use a wiki for collaboration instead of using email. Get used to people copying and pasting the content off the wiki and into a Word document, turning on track changes, and then sending you the marked-up Word document for you to “take a look at&# before uploading to the wiki.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? E-mail management including a strategy and processes for archiving, retention, and lifecycle management of enterprise e-mail. E-mail management strategies and technologies can certainly help but are not the sole answers to the e-mail problem.

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e4innovation.com " Blog Archive " Nice work

Buzz Marketing for Technology

e4innovation.com E-learning innovation: research, evaluation, practice and policy. e4innovation wiki. Policy and strategy (4). Grainne Conole Professor of e-learning The Open University University website. Blog Search. Pages About me… Downloads. Publications list. Archives June 2008. April 2008. March 2008.

Wiki 100
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I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

Social Media Strategery

I like hearing how one social strategy fails miserably in one organization yet thrives in another. Not until he gave others ownership over certain parts of the strategy did he start to garner support. I like hearing about failures and learning from them. Rely on Stats - Trotting all of the latest industry stats on Enterprise 2.0