Waxing UnLyrical

DECEMBER 11, 2015

Platform analytics (e.g. Facebok, Youtube, Twitter). or use software that tags sentiment &tracks competitors #measurepr. In addition the following tools and resources were mentioned: Cision. Google Analytics. The GA PR Dashboard developed by Sally and Tinu. Simply Measured. AirPR Analyst. Coverage Book.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

OCTOBER 25, 2011

The shelf life of tweets, status updates, YouTube videos and, hence, their footprints on the public memory, is dropping by the second. It’s incredibly abstract in its current form but it’s exciting to observe how these massive platforms convert users into real value (value = money, utility, social impact, happiness, creative satisfaction).

Startup 204

Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

JANUARY 24, 2011

Fortunately, several hosted platforms can do the heavy lifting for non-programmers and help you create spiffy mobilized websites on the cheap. With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it?

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. Since then I have acquired some paid tools (originally BeLive and now StreamYard) in order to broadcast my show across different media, including YouTube and Periscope.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

NOVEMBER 18, 2015

The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs. Online video explosion to continue well beyond 2016.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

AUGUST 19, 2016

HubSpot’s take on this is, IMHO, a bit plebeian: Impact to marketers: These browsing habits will require content distribution approaches that many business have not yet undertaken – spreading out their content onto different platforms instead of hosting it on their website. That’s an average of 17 minutes PER DAY.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

APRIL 19, 2018

Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. The Skype emojis are the best in the business and a good reason to use this platform all by themselves. Slack : Slack is a texting platform for teams. Free for up to 15 people.

Tools 191

Tools Marketing Discount Hubspot 191

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Because for all their sophistication with social media platforms, it amazes me how many brands don’t actually participate in conversation, yet expect their constituents to lend them their ears. Use technology well.

Strategy 100

Strategy Case Study Collaboration Communities 100