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What is Social CRM and How to Make It Work for You

Oktopost

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Every like, click, and share that touches on your business is valuable information, but it’s hard to track all of this information across multiple platforms. Social CRM: What Is It? Source: Cloudave ).

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Social media personalization: The opportunity and risks to consider

Sprout Social

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. These platforms are key to preparing your business for delivering personalized experiences on social.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Don’t count Twitter out. If you want to test out Agorapulse, you’re in luck!

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Competitors need more than a me-too monitoring platform to win.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. It’s difficult to get apps through, and then any updates and fixes take another 3 weeks.

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11 corporate communications tools to boost team performance

Sprout Social

These tools might include: Marketing tools (think: social, CRM, email). The platform’s project tracking features represent a massive time-saver and create fewer back-and-forths among collaborators. Sprout Social is a powerful, all-in-one tool for streamlining internal and external comms related to social media.

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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. Most social platforms have some basic native scheduling options. Manage cross-platform campaigns in a central location.