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7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 7 Top B2B Social Media Trends 1.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. Over 90% of emails land in customers’ inboxes and some email platforms offer deliverability rates as high as 99%. If you want to tap into the high ROI of email marketing, you need engaged subscribers.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

What was the ROI of your influencer campaign? Think: honing in on campaign performance, uncovering how specific content themes perform on different platforms, seeing how your audience responds to different topics—the possibilities are endless. How does one topic perform on social compared to another?

Strategy 115
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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Posting the Same Ad Content on all Platforms. Each social media platform has its own community, content requirements, and users’ expectations for what they want to see. Not Measuring Direct ROI from Their Ads.

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Decades later, email marketing still generates the best ROI of any channel. Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. On average, Pixlee users see a 2.9%

UGC 98
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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

UGC 98
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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. While AI-authored content may still be several years away, machine learning and related technologies certainly play a role in UGC marketing.

UGC 41