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SEPTEMBER 26, 2010 Pharmaceutical Social Media, the price of being absent in Social Media altogether and an ebook
Pretty impressed with a Pharmaceutical Social Media eBook I just read by Chris Iafolla of Shift Communications. As I did some work with Pharmaceuticals while working at Porter Novelli (and doing more of it now) it peaked my interest that there was such an ebook for Pharma when there seems to be little easily digestible information for this segment because it is so highly regulated and risk aversive. I was going to attempt to summarize the Pharmaceutical Social Media e book but Chris Iafolla has already done a good job of that in his blog post. Regulatory concerns. HIPAA.
| | MOBILEGROOVE
DECEMBER 9, 2011 Mobile Marketing Association Surveys Brands & Agencies Worldwide
The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. some tough questions.
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DECEMBER 30, 2010 Five From Five: Worlds Collide When Mobile Codes Meet TV & Other Media
4) Most pharmaceutical brands will be using 2D barcodes on packaging and POS(Point Of Sales) to deliver non HIPAA compliant information to retail customers by end-2011. Specifically, the company has extensive experience working with a variety of mobile barcode providers including Microsoft’s proprietary TAG reader. He should know. Barcodes Mobile Advertising Mobile Content
| | ARI HERZOG
AUGUST 21, 2010 Help Me Find My Next Job?
I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president. This blog attests to that statement; and your reading, sharing, and commenting is why I write a breadth of articles about the social web every week. Thanks a lot. -- Thank you for reading Help Me Find My Next Job?
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NOVEMBER 14, 2012 The Everything Guide To Mobile Apps For Developers, Businesses & Brands
Look around you and it’s clear conditions are coming together to produce a ‘perfect storm’ that will rip across the mobile app space, paving the way for mobile apps that enable everything — from games and entertainment, to education and healthcare, to retail and daily productivity — and leave an indelible mark on our daily lives. Mobile App Economy is booming.
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DREW'S MARKETING MINUTE How much should you spend on marketing?
| THURSDAY, SEPTEMBER 15, 2011
: 4-10% of net revenues. Pharmaceuticals
: Up to 20% of net sales. How much should you spend on marketing? know I need to do some marketing but how much should I spend? How much do other companies my size spend? This is probably one of the most asked questions of marketing agencies and consultants. If you google the phrase, there are 17+ million results. And yet, we keep asking. So let me see if I can drill down to the heart of it. One of the reasons why it’s on everyone’s mind is because there is no magic answer. No one solution. So what do you think? MORE >>
MOBILEGROOVE Five From Five: Barcodes Are So Yesterday; Think Mobile Codes, Mobile Media & Mobile Enterprise
| TUESDAY, DECEMBER 28, 2010
consumer electronics retailer
Best Buy. Brand protection solutions using invisible codes will be introduced and grow quickly, starting with the pharmaceutical
industry (where mobile codes will be part of the secured OTC packaging). Joseph Spiteri, founder and CEO of Mobile Data Systems (MDS), is the third in our series of five innovators in mobile codes. He offers us some surprising predictions for 2011, a year poised for phenomenal growth. But think beyond barcodes and start thinking mobile codes, watermarks and more (!). Android will catch up with and then surpass iPhone sales. MORE >>
PAUL GILLIN The Other Social Network
| THURSDAY, MARCH 10, 2011
For business pros in industries like communications, manufacturing, retailing
, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. It hosts active groups for finance managers, telecom professionals, people in the construction industry, real estate pros, HR managers, pharmaceutical
workers and film professionals. Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. And they’re busy. Find People. MORE >>
WWW.MCKINSEYQUARTERLY.COM Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
| SUNDAY, FEBRUARY 22, 2009
company tried to generate new product ideas by tapping suggestions from visitors to its corporate Web site. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. Forgot Password? work Web 2.0 tools present a vast array of opportunities—for companies that know how to use them. work Web 2.0 MORE >>
MOBILEGROOVE ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health
| FRIDAY, JANUARY 14, 2011
To date Kurt has lead or worked on dozens of projects helping clients — ranging from pharmaceutical
companies to healthcare technology companies – develop advertising platforms that make use of mobile’s unique ability to support a variety of interactions. “The opportunity to make the experience for consumers better – while delivering helpful information to the retailers
and the drug manufacturers — is obviously compelling, Kurt observes. Mobile is at the core of an increasing number of healthcare services and solutions. QR codes & campaigns. MORE >>
- New Google Campus Store Features Geek Schwag Galore LOUIS GRAY | FRIDAY, OCTOBER 22, 2010
- Science 2.0: Great New Tool, or Great Risk?: Scientific American WWW.SCIAM.COM | MONDAY, MARCH 17, 2008
- List of Brand-Side Corporate Social Strategists: Twitter Edition WEBBIQUITY SMM | MONDAY, FEBRUARY 28, 2011
- Connecting 2 the World BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Content aggregation drives viewers, but can it drive profits? EMEDIAVITALS.COM | TUESDAY, OCTOBER 12, 2010
- Mobile Marketing Association Surveys Brands & Agencies Worldwide MOBILEGROOVE | FRIDAY, DECEMBER 9, 2011
- Five From Five: Barcodes Are So Yesterday; Think Mobile Codes, Mobile Media & Mobile Enterprise MOBILEGROOVE | TUESDAY, DECEMBER 28, 2010
- Five From Five: Worlds Collide When Mobile Codes Meet TV & Other Media MOBILEGROOVE | THURSDAY, DECEMBER 30, 2010
- ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health MOBILEGROOVE | FRIDAY, JANUARY 14, 2011
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