How Google Instant Might Impact Your Small Non-Profit
Waxing UnLyrical
OCTOBER 19, 2010
Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org. Ads will also continue changing as users type, which could decrease click-through rates. But using Instant raises the possibility of more "foraging" type of behavior.
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