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Top five: Women rule content marketing!

Sherrilynne Starkie

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Podcasting continues upward trend.

Content 170
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Here’s an SMS marketing example from CB2, a home furnishings retailer. SMS surveys collect customer feedback quickly and easily. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Inform customers when products are back in stock.

SMS 108
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual. They’re social.

Marketing 145
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How to Setup and Run an Ecommerce Referral Program

Pixlee

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals. can give you an idea about your customers.

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Email or RSS: Which Do You Prefer

Justin Levy

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS. link] Mark Nielsen By far RSS. If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

RSS 124
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How to Use Social Proof to Boost Conversions

Sprout Social

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. One interesting tidbit of information from BrightLocal’s survey is that people don’t just trust the first review they see. Number of users or customers. Awards and recognition.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

.   If people want to talk about a product in terms of the solution or social factors, if they want to find substitutable purposes for things that never sit next to each other on the retail shelf, God bless them. Others will be presented at our annual conference at the end of March.