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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. Source: Nielsen Global Trust in Advertising Survey. Introduce a training program to enable employees to really benefit your business. How does it figure in PR?

Nielsen 100
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

A couple of years ago I was training a group of marketing professionals about influencer marketing. Well, first check if your brand reputation has improved. If you see a trend of increase in positive mentions during your influencer campaign, this is a good indicator that it’s helping improve your brand reputation.

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23 Outstanding Social PR Guides

Webbiquity SMM

” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. Guides to Influencer and Blogger Outreach. The Social Newsroom – How To Make It Happen by MindJumpers.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Conduct Social Media Training. Investing in proper training will lead to higher employee retention and engagement. Onboarding & training.

B2B 147
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You can also ask for training to make sure you’re using all the features to the best advantage. • Competitive analysis: How does your brand stack up to the competition? •

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

How can you “train&# your CEO to use social media productively? Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. How does the traditional notion of a corporate website need to change to embrace social median norms and capabilities? Not directly, anyway.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Sales People Want Social Media Training - but Aren't Getting It. Most disturbing: while almost half of sales people say that they would like their companies to train them on using social media for sales, less than 10% actually get such training.

Research 210