Waxing UnLyrical
NOVEMBER 20, 2018
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.
Social Media Marketing
AUGUST 8, 2013
Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.
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Proactive Report
JANUARY 11, 2012
A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first to acknowledge.
Proactive Report
MAY 6, 2010
After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. The traditional press release format was developed over 100 years ago to service print journalists. Print is on its last legs.
Proactive Report
MAY 6, 2010
After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. The traditional press release format was developed over 100 years ago to service print journalists. How does this affect us as PR people?
Proactive Report
OCTOBER 26, 2011
Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. Where should you aim to have your release indexed? NYTimes.com. Google News. USAToday.com. Washington Post.
Socialmedia.biz
JULY 23, 2017
What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. This sentiment can help promote a sense of cohesive culture and increase performance.
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