Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. They cited issues with file sharing, inefficient search, lack of customization, and bugs with mobile functionality. Streamline project management.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

DECEMBER 6, 2013

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. Especially on mobile. What does it mean for brands?

Feed 222

Feed Feedly News Meme 222

Mindjumpers

JANUARY 3, 2011

Although the use of ‘new media’ like social networks, blogs, mobile channels and online games (all of which you cannot really call new anymore) has grown significantly since the 2009 edition of the report (an increase of 48%), it is and remains difficult for companies to deserve loyal followers. The answer: omnichannel and consumer-centric.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

APRIL 25, 2012

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

AUGUST 7, 2012

The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. The State of Social Media in Norway.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

JANUARY 7, 2013

The biggest percentage of surveyed brands (91%) indicated they were using Twitter; 125 of which were tweeting 50 times per week or more. They are also increasingly accessing published custom content on the PC site, mobile app and mobile web page more often than any other site besides Facebook.

Twitter 262

Twitter Brands Nielsen HootSuite 262