article thumbnail

The New Digital Experience

Twist Image

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. mobile app. social graph. social media. social media analytics. advertising. sitorsquat.

article thumbnail

5 Social Marketing Stories You Need To Read

Firebelly

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. The more friends in my social circle (aka my "social graph") talk about your brand, the more likely I am to see your brand, click on your brands listing and become another voice talking about your brand.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition. You’re also able to access your data via Digimind’s mobile app. The tool provides over 150 different metrics related to all the major social networks.

Tools 52
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. online population access the Internet from a mobile device. Mobile device usage indicates potential influencer status.

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

article thumbnail

Death To The Page View

Twist Image

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. Is experiencing a web page or a mobile app the same as reading a newspaper or a magazine?

Adwords 106
article thumbnail

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Social Mention 16. Sprout Social 21. Union Metrics. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. You’re also able to access your data via Digimind’s mobile app. Union Metrics (Twitter). SharedCount 15. Brand24 17.

Tools 98