Jeff Esposito
JUNE 20, 2012
But as we all know, marketers are not that environmentally conscious. Permission based marketing should offer value to both sides. One company who did a really good of this lately was the Sports Authority in their celebration of their new store in Watertown, Mass. Image - Skokie Public Library.
Jeff Esposito
NOVEMBER 12, 2012
While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. While it might seem like just a goodwill gesture for rabid sports fans, it is also something that marketers should take notice of in terms of mixing sales with content.
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Jeff Esposito
JUNE 10, 2013
After she searched for a good 10 minutes she noted that they did in-fact partner with EA Sports (makers of Madden) and Amazon, but this was a bait and switch geared at customer acquisition. It could have been avoided, but hey when has marketing ever been honest? Marketing amazon.com bait and switch DirecTV ea sports gotcha madden 25'
Jeff Esposito
NOVEMBER 17, 2010
While I don’t like the B’s, I do think that the commercial shows a human side of the team and some savviness on behalf of the marketing team to turn something around so quickly. Do you think that other sports teams could benefit playing off videos made in their arenas that achieve viral success?
Jeff Esposito
NOVEMBER 3, 2010
This post originally ran on the Sports Mole , but I wanted to share here in case you missed it. In July, one of the sporting world’s most popular brands saw its stock instantly drop with a simple decision. Well the LBJ brand is still in a kind of flux, instead of being the poster boy playing for a small market team, James is disliked.
Jeff Esposito
MARCH 4, 2011
New Research: Search Marketing Vs. Social Media or Search + Social Media? – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business. So it is always nice to see a positive story come out on a lifelong flack for a major sports team.
Jeff Esposito
OCTOBER 18, 2010
In the marketing and communications world, we tend to use labels to describe people, places and things. Savvy marketers know how to use labels in the art of persuasion, calling your innermost thoughts and emotions to get you to act (or not). So my challenge to you, marketing folks, is to rewrite your rules.
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