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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. The fact is, both tools can do the job pretty well (hence their popularity). Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. Online news release distribution.

Vocus 185
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? Interactive PR Guides, Tips and Tools. PR and SEO.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. How can PR pros optimize their use of social media tools? What brand marketers can learn from PR by iMedia Connection.

Vocus 188
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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 161