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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.

Vocus 185
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166
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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. So if anything more attention needs to be paid to SEO.

Vocus 136
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR.

Vocus 188
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. PR and SEO. 5 Stars **.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279