Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Your strategy is off (or non-existent).

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

OCTOBER 28, 2012

“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner. Down a new path?

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. These are significant changes, but will they be enough to restore users’ trust?

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Your reputation among media professionals is a valuable asset.

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

FEBRUARY 2, 2013

None received the expected reputational boost from the exercise. A public poll undertaken by SurveyUSA since the Oprah appearance shows that only 21% of Americans think that Lance can now restore his reputation. A history of social media screw ups. Miles: What Marketers Can Learn From Lance Armstrong.

Exercises 308

Exercises Sports Wikipedia Reputation 308