Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).
Jeff Esposito
JULY 25, 2012
Instead of talking business, marketing or social, the book focused on an area that I have no background in – science. Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans.
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Jeff Esposito
MAY 4, 2012
Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. Image - Archangeli.
Jeff Esposito
SEPTEMBER 1, 2010
The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.
Jeff Esposito
JUNE 2, 2015
If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. The later often comes in taking industry reports as gospel and not in primary data points.
Jeff Esposito
JUNE 2, 2015
If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. The later often comes in taking industry reports as gospel and not in primary data points.
Jeff Esposito
APRIL 11, 2011
As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. That of course can be a good or bad thing.
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