Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

The Realtime Report

AUGUST 17, 2021

11 Social Media Marketing Challenges Successful Business Must Overcome. Are you keen to boost your social media marketing effort? It’s worth noting that several social media marketing challenges could stand in your way. Through this post, you’ll identify the most common challenges to digital marketing and how to beat them.

Social Media 91

Social Media Marketing Social Media Management Policies 91

Likeable

JULY 13, 2021

The Name, Image, and Likeness Policy, or NIL for short, is an interim policy until federal legislation or new NCAA rules are adopted. In these cases, it will be up to the schools and conferences to make their own policies. This move by the NCAA opens up influencer marketing to a whole new audience. LIKEABLE POV.

Influencer 98

Influencer Brands Sports Policies 98

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Mindjumpers

AUGUST 25, 2010

Being a small to medium sized business you may not have thought about a Social Media Policy. All businesses should make a plan Before I hear a collective virtual *sigh*, a social media policy is essential for any business who wants to get online – no matter how small.

Policies 218

Policies Social Media Guidelines Foursquare 218

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms.

Strategy 130

Strategy FAQ Guidelines Policies 130

Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Twitter too, has announced steps to increase the transparency of ads on its platform.

Social Media 283

Social Media Twitter Facebook Policies 283

Webbiquity SMM

SEPTEMBER 28, 2021

According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content. Also, an interesting side note, Pinterest was the first social network to ban weight loss ads on its platform. Quora Policies. Read more of Quora’s policies here. Facebook Rules. YouTube Rules.

Social Networking 268

Social Networking Guidelines How To Policies 268

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 130

Social Media Privacy Marketing Policies 130

agora pulse

JUNE 1, 2016

If there is more than one person involved in your social media accounts, then it is essential to have an effective and clear social media policy. When most articles talk about creating a social media policy, they focus on preventing major social media fails that can hurt a company image in drastic (and sometime irreparable) ways.

Policies 60

Policies Social Media How To Training 60

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Oktopost

OCTOBER 26, 2023

Considering your audience’s reliance on social networks for making purchasing decisions, neglecting to equip them with valuable insights and advice on these platforms will undoubtedly provide your competitors with a significant advantage. It’s a numbers game.

Reputation 125

Reputation B2B Guidelines Policies 125

Buffer Social

SEPTEMBER 18, 2023

Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed. You can also turn a domain name into your username, a feature “ allowing users to self-verify and own their username across the network,” according to the platform.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc. Step 3: Review Your Social Policy. Inspect Your Inboxes Regularly. Step 1: Prevent Further Damage.

Social Media 125

Social Media How To Policies Authentication 125

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Oktopost

APRIL 14, 2021

Everyone has an email address and when getting started with email marketing, so why not just start using your Gmail or Outlook account to send messages? This sounds pretty legit, but if you are about to do so, go through this article and see why every email marketer advises against it. Gmail and Outlook can be used free of cost. .

Marketing 105

Marketing Template Templates Reputation 105

Mindjumpers

OCTOBER 7, 2010

In addition, the changes will possibly entail that we communicate, socialize and update our status even more – which is the entire purpose of the platform – since we can now choose to communicate with specific segments of friends.?

Platform 185

Platform Facebook Applications Notification 185

The Realtime Report

JULY 29, 2021

You can use email marketing as a means by which you can connect with lost customers. You can offer your lost customers some form of promotion on email marketing, such as a discount or access to a secret sale. It can be difficult for brands that don’t have an active social media marketing strategy to jump straight into the practice.

How To 172

How To Discount Policies Authentication 172

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Ignite Social Media

APRIL 8, 2022

As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. As with most issues surrounding copyright infringement, social media platforms are bound by the fair use doctrine. It pays to understand the fair use laws of all your social media platforms.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

Ignite Social Media

FEBRUARY 28, 2020

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers.

Instagram 151

Instagram Facebook Policies Buy 151

Mindjumpers

JANUARY 5, 2011

Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration. Similar Posts: Making an Integrated Marketing Communication Effort.

Social Media 226

Social Media Marketing Policies Technorati 226

Sprout Social

MAY 8, 2023

Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy. 6 tips to help avoid copyright infringement on social media Violating copyright policies and laws can have serious consequences.

Social Media 105

Social Media UGC Policies Guidelines 105

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

Organization 165

Organization Content ROI Marketing 165

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter.

Social Media 124

Social Media Marketing Social Media Management Issues 124

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 95

Conversation Strategy Social Media Marketing 95

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 110

Brands Avatar How To Privacy 110

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The truth is Facebook marketing is not easy.

Facebook 166

Facebook Marketing Training Template 166

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. There are a lot of platforms to choose from, and many of us are monitoring more than one profile. Is your page the same across all platforms? You need to express the same image and message, because consistency is a part of making sure that your viewers keep track of you across different platforms.

Social Media 247

Social Media Tips Marketing Domain Name 247

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. There are so many platforms to use—Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and so on. Which social media platforms will you be using?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Ignite Social Media

JANUARY 21, 2021

Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. What These Shifts Mean for Your Business. Actions Your Brand Will Need to Take.

Advertising 182

Advertising Facebook Policies API 182