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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Customer service? McCann , Viral Heat Did you enjoy this blog post?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With social media, the audience is in multiple modes – participating in many threads. and hope for a.02 through a new channel.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] [link] creative magazine Is Your Social Strategy Proactive or Reactive?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

[link] Kelly Workman-Flood Jay Baer Blog: What BP Can Learn from Umpire Jim Joyce [link] Full [link] [link] Kelly Workman-Flood Jay Baer Blog: What BP Can Learn from Umpire Jim Joyce [link] Full [link] [link] Tyson Crosbie RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] [link] Joshua Titsworth RT @tysoncrosbie: RT @jaybaer: What BP Can (..)