Pam Moore

NOVEMBER 28, 2018

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Create once, use many (= increased ROI). Purchase cycle (awareness, consideration, preference, purchase, loyalty). Possible white-paper (y/n). Source: Wikipedia. Help you provide value to your audience.

Template 60

Template Templates Content Social Media 60

Laurel Papworth

APRIL 28, 2011

2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and. (5) White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. Syncapse THE VALUE OF A FACEBOOK FAN - An Empirical Review. 1) Product Spending. (2) 5) Earned Media Value. Worth a read.

Facebook 110

Facebook Directory Statistics Review 110

Pam Moore

DECEMBER 11, 2016

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Create once, use many (= increased ROI). Purchase cycle (awareness, consideration, preference, purchase, loyalty). Leveraging content you already have to increase business results and ROI. Source: Wikipedia.

Template 167

Template Templates Content NewsCred 167

Pam Moore

JULY 17, 2019

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. If you tweet or promote in any regard a free white paper on a topic, then within a couple clicks they should be able to download the white paper. Source: Wikipedia. You need it, trust me.

Content 60

Content How To Marketing Education 60

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Write a persuasive email to convince customers to sign up for our loyalty program. List the marketing channels that have the best ROI for mining companies. Re-write this email to appeal to social media marketers [INSERT EMAIL].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Moreover, companies need to build a level of trust to boost loyalty. There are phenomenal ROIs of content marketing. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs.

Content 234

Content Marketing Reputation Case Study 234

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Hootsuite

JULY 24, 2019

A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. Incorporating the dynamic creative lead to a 39% increase in reach, 51% increase in conversion rate ad 96% increase in ROI. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Koka Sexton

MAY 26, 2019

Furthermore, it refers to the (long and often painful) process of nurturing a lead from first contact *hopefully* all the way to brand loyalty. The key to successful demand generation and establishing loyalty, trust, and understanding with your customers is by giving before taking. Demand Generation vs. Lead Generation. Don’t do that.

Strategy 63

Strategy Loyalty Influencer ROI 63

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Loyalty programs. Having a well-planned workflow and content calendar goes a long way in making your content marketing efforts ROI-positive. Subscription-based newsletters . Self-tests and calculators. BOFU (Bottom of the Funnel). Case studies.

Content 169

Content B2B How To Types 169

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In Why Employee Advocacy Matters for B2B. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. Loyalty programs. Example: Pinterest.

B2B 118

B2B Content Case Study Marketing 118

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. It has the highest conversion rate of all marketing channels, and it delivers the best ROI. You can incentivize this by offering subscribers free credit or loyalty points for following you on your social media handles. Use a sign-up sheet.

Campaign 98

Campaign Marketing Discount How To 98

Sprout Social

MAY 10, 2023

Provide customer support: Quickly address inquiries and concerns in tweets or Direct Messages (DMs), leading to more satisfied customers and brand loyalty. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

Twitter 101

Twitter Hashtag Sentiment Trends 101