Waxing UnLyrical

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

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Monday Roundup: Moving Forward

Waxing UnLyrical

Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward. The New Rules Of Content Marketing. Why: In order to keep moving forward, we must understand the new strategies available to reach potential customers. Now it’s your turn!

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Connect with her on LinkedIn or Twitter. Knowing this goes a long way toward making your social media marketing successful. And long-form content.

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18 PR Standbys That Will Never Die

Waxing UnLyrical

Lukas Treu : White papers. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Mary Deming Barber : AVEs. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. Scott Kaminski (yes, again): Advertorials. Based in the Washington, D.C.,

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Don’t just push out the first article/course/white paper you think of. Learn more about, and talk to, Greg on Instagram , Twitter , LinkedIn or email greg [at] thecolorfulperspective [dot] com. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky. They say good things come in 3s, so: 1.

Module 100
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

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Storytelling, PR, and Measurement

Waxing UnLyrical

We offer a free white paper detailing five key metrics. You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog. Real PR measurement can be difficult, especially if you are trying to get started in measurement. Reach out to others in the industry and find tools that can help you.

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