8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. Of course not.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
By Eleanor Pierce Wait, don’t start snoring yet. I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Interestingly—to nerds like me, anyway—the contest makes use of a LinkedIn showcase page for entries. Why a LinkedIn Strategy? Fun, right? That’s OK!
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. If you want to learn more about social media, and discuss tips, tricks, tools, and more, this is the group for you.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. No one has time to put every one of those tools through its paces.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. The community has developed a list of its favorite 22 PR tools for Spin Sucks. The 22 PR Tools From the #PRstack Community. Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to on Twitter. Tool Google Analytics.
9 LinkedIn Best Practices For 2015
MAY 18, 2015
LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To Make this your first priority before you start networking or sharing your business on LinkedIn. know if I’m meeting with someone I haven’t met yet, I always Google them and check out their LinkedIn profile.
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
Are you getting good results on LinkedIn? It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. Nowhere is this more true than on LinkedIn. Avoid these LinkedIn mistakes. Don’t send connection requests using LinkedIn’s default text.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. And then, one day, a host of tools were released that made it SO MUCH EASIER. Easy Tools for Social Selling Success. With these five tools in place, you’ll have all your bases covered. Guest post by Austin Duck.
Introducing LinkedIn Showcase Pages
Small Business Mavericks
NOVEMBER 25, 2013
Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. have to say, this is a novel idea and probably one of the best ideas LinkedIn has had in a long while. It’s also got the potential to be a great targeted marketing tool for enterprise businesses and small businesses alike. Social Media company page LinkedIn Showcase Pages Then select “Create A Showcase Page.”
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. Social media timing tools. There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns.
Repurpose Content with These Six Tools
APRIL 16, 2015
If you repurpose content, it allows you to embed your new presentation on your blog, your LinkedIn profile, or both. Similarly, those how-to guides and checklists can easily be turned into visuals and infographics with one of my favorite tools ever: Canva. Take Advantage of LinkedIn Publishing . The post Repurpose Content with These Six Tools appeared first on Spin Sucks.
The Nips and Tucks Happening at LinkedIn
OCTOBER 29, 2012
LinkedIn has been changing things up lately, but will their actions distract users from discussing business? LinkedIn has increasingly been adding features to the old trusted functions: Linking in with new business connections, linking up with your business connections, and linking into business discussions you care about. LinkedIn Influencers. To me, LinkedIn is about action.
3 Steps To Powerful LinkedIn Page Optimization
Small Business Mavericks
MARCH 27, 2014
One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. At a minimum, you should update your LinkedIn page at least once a day. Making your LinkedIn page more visible will go a long way to driving up engagement and sending more visitors to your website.
The Ultimate LinkedIn Lead Generation Guide
JULY 20, 2016
Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Here’s a list of really cool tools that can ease your Twitter management and upgrade your results. 1. The search results are sorted into feeds across your Twitter, Facebook and LinkedIn accounts. Originally, however, Snip.ly was meant to function as solely as a URL shortening tool, but URLs generated by Snip.ly can also be used for tracking and analytics. Be useful.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
Awesome Tools. Instead of choosing the tool with the most features, consider what will work best for your employees. Here are 3 tools you could consider: DrumUp – Employee Advocacy. LinkedIn Elevate. Employees can then share this content on LinkedIn and Twitter. The tool comes with powerful analytics that lets you observe the full funnel impact of your program.
Connecting Twitter to LinkedIn: Just Say No
JANUARY 5, 2011
Just over a year ago, LinkedIn introduced a feature allowing users to post all of their Twitter updates , also known as tweets, to LinkedIn. Not surprisingly, many people have since added the feature, causing my LinkedIn homepage to no longer be a place of value and interest to me. How they’d like to use tools that make posting to multiple places simultaneously easier.
Cool Social Tools: EventKloud
MAY 22, 2014
This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. EventKloud lets you enter your events in one place and easily promote them everywhere: your website, social media networks (Facebook, Twitter, Linkedin, Instagram etc.), The result of these three tools working together is a massive revolution in the event marketing workflow.
Is Your Blog On LinkedIn?
Small Business Mavericks
FEBRUARY 16, 2015
Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure. Whether you are writing your blogs yourself or paying someone else to do it, setting it up to automatically post on LinkedIn can build an audience where no audience had been before. Right now, LinkedIn is an incredibly authoritative site.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.
Never Has LinkedIn Been More Powerful Than Today
JULY 22, 2016
LinkedIn is the most powerful weapon you have in building your reputation. . Does LinkedIn work for finding work? This was the question that a friend (who also happens to be a HR professional) asked on Facebook (not LinkedIn ?) jumped in and stated that - for my time and attention - there is nothing more important to an individual's professional development than a robust LinkedIn profile coupled with an effort to build genuine connections. Now, Microsoft has gone and acquired LinkedIn for $26+ billion. LinkedIn is a two-way street. My LinkedIn strategy?
6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles
Convince & Convert
JUNE 28, 2016
While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. highlight to tweet) I want to shed light on LinkedIn’s top personal brand-building features: 1. Comment on Your LinkedIn Feed. When you’re editing your LinkedIn profile, you can add to the list of Skills you possess.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.
Five Tips for Using LinkedIn for Business Growth
JULY 26, 2011
One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. We use “Chicago PR firm for Arment Dietrich ), you can use Google’s free keyword tool.
How to Leverage Your Employees on LinkedIn
NOVEMBER 12, 2013
I recently came across what I think is a hugely valuable tool called PeopleLinx – and asked Steve Werner from PeopleLinx to tell you more. How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company.
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
Twylah is the primary tool I use when I’m looking for potential users to follow on Twitter and when I’m looking for a topic or subject matter over which I can engage with others. This is why I use Twylah as my primary tool for determining my influence and that of others. Twylah gives recruiters a great tool for standing out from the crowd. Twylah vs. Klout.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
All of those fancy auto-post social tools can lull us into a false sense of confidence. Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. To follow up on this, here are essential tools that will help you get more exposure to your content. Scheduling Tools. Social Media Promotion Tools. published it.
Are LinkedIn Groups Are Out Of Control?
JANUARY 23, 2014
THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. It matters because it’s ruining LinkedIn groups for everyone. People have reported a post or two in the Legal Marketing Association Social Media SIG LinkedIn group I co-manage, which we have then reviewed and kept from posting. WHY DOES THIS MATTER? To learn. To get to know one another.
How To Use LinkedIn For Reputation Management
Small Business Mavericks
AUGUST 29, 2013
Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Your LinkedIn profile can be quite long. Optimize your entire profile for search and it becomes a searchable reputation management tool. As long as you aren’t making a nuisance of yourself, groups can be a solid way to position yourself as an expert on LinkedIn. Vanity URL – Get yourself a vanity URL.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. Regardless of the method, using social media before and during an event is a great engagement tool. Post-event Engagement Tool. By Steve Randazzo.
15 Tips To Optimize Your LinkedIn Initiative
Techipedia: Tamar Weinberg
SEPTEMBER 13, 2011
LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. This is a guest post by Lior Levin. Your Profile.
Linking Up on LinkedIn
JUNE 14, 2011
Launched in 2003, LinkedIn is a business-related social networking site. With last month’s LinkedIn stock market launch the company is more talked about than ever. While LinkedIn’s main draw is its connections feature, which allows registered users to maintain relationships with business/personal contacts, the site offers many other business-oriented features.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
These three tools make it easy! Of the three tools I’m sharing, Canva is the most robust. Pablo is an image creation product designed by Buffer, the popular social media management tool. Square: ideal for Instagram and Linkedin posts. You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. Canva.
Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?