Waxing UnLyrical

JUNE 3, 2011

But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. That’s social media marketing. Don’t hire a marketing person.

Communities 195

Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

AUGUST 31, 2012

Forget Klout. Or maybe a new recipe or use for your product: And you have fans who want to be called by your product name: Wouldn’t it be so easy to create über fans by contacting them? I mean, they chose “Manwich” for their Twitter handle. You cannot get any more über than that!

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

AUGUST 16, 2012

At the end of the day, The Greensheet marketing team picked up several strategic insights from observing other teams, some of which are currently under long-term consideration. Just as Klout is useful but imperfect, so other attempts to measure social media with perfection will be imperfect.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

DECEMBER 4, 2010

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. There was all the drama around Klout , which has died down considerably. And here at WUL, we are dedicating this entire month to influencer marketing. GIPHY link.

Influencer 100

Influencer Marketing Klout Module 100

Waxing UnLyrical

JUNE 22, 2011

Monday was a hectic day, yesterday we had a really energetic #measurePR Twitter chat with Megan Berry of Klout (can’t wait for that recap, can you?), Marketing bells and whistles are great, but if the very product/service sucks, I don’t think even the best marketing, or great customer service, can help us get very far.

Apple 163

Apple iPad Klout iPhone 163

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Stop being lazy. Wanna Subscribe? Shall We Tweet?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200